Regional trade shows (national trade missions) are mechanisms for trade promotion specifically designed for promoting growth and development of the supply-footwear-leather chain over those country's regions of our country in which exists a strong orientation for footwear and leather manufacturing.
National trade missions search for being instruments by means of which can be developed different regions where footwear and leather industries are present, generating a strong relationship oriented to generate added value to the supply-footwear-leather chain nationalwide.
In this context can be emphasized the organization since 1994 of the Regional Show of Supply and Machinery "ANPIC San Mateo Atenco" carried out in San Mateo Atenco, Estado de México, show that has evolved to being transformed into an important national show, which offers an interesting business framework that attends the needs of the supply-footwear-leather chain.
Regional trade shows also have been organized in Mexico City as well as in the cities o Merida (Yucatán), Monterrey (Nuevo León) and Ciudad Juárez (Chihuahua).
Aditionally, national trade shows are organized in the markets of Naolinco (Veracruz) and Sahuayo (Michoacán), that attends the requirements of the industry on this markets.
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